30 Methods for Using Common Words in Extraordinary Contexts

Using common words in extraordinary contexts is a technique that adds depth, novelty, and intrigue to communication. This strategy is particularly powerful in literature, poetry, branding, and creative writing, as it allows simple, familiar language to take on layered or profound meanings when used in unexpected or heightened scenarios. Here are ways and examples of how this can be done: 1. Evoking Metaphorical Meaning Explanation: This technique involves using metaphors to create comparisons between two unrelated things, imbuing them with meaning that goes beyond their literal definitions. For example, describing the sky as "wearing a bruised complexion" turns a simple sky into something emotionally charged, implying sadness or damage. See 20 Examples of This Technique 2. Personification of the Mundane Explanation: Personification gives human characteristics to non-human entities, allowing readers to connect emotionally with the subject. Describing a house as "whisperin…