TRich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images or other non-textual.

Story Ads are full screen, single page ads that appear within Web Stories. Advertisers/ Publishers can invite users to a web page, an AMP page or an App with a single tap. A story ad has a rich, flexible canvas that allows images, videos, animations or a combination of all those elements.